"We're rolling out an over-the-air update ... that will improve performance, touch navigation, and give customers the option to choose what items display on the carousel," Pearsall elaborated.
The moves comes in the wake of a spate of complaints from disgruntled consumers perturbed by, among other things, a lack of parental controls and privacy features, an inability to turn off Amazon's noted 1-Click ordering feature, and issues with the hardware controls.
"Kindle Fire is the most successful product we've already launched," Pearsall added.